Campaign Tracking | EARNST

What is campaign tracking?

Campaign tracking measures the effectiveness of your paid advertising by connecting ad clicks to revenue generating actions on your website. When implemented correctly, you can see exactly which campaigns, ad groups, and keywords drive purchases, signups, or leads. This data feeds back into advertising platforms, allowing their algorithms to optimize for the conversions you actually care about.

Modern campaign tracking goes beyond simple conversion pixels. It includes Enhanced Conversions (sending hashed customer data to improve matching), server-side event forwarding (bypassing browser limitations), proper attribution modeling (understanding multi-touch customer journeys), and quality monitoring (detecting tracking issues before they impact campaign performance).

Who needs this?

Any business spending money on Google Ads or Meta advertising. If you're investing in paid traffic, you need to know which campaigns work and which don't. Without accurate tracking, you're optimizing blind. Campaign budgets drift toward vanity metrics instead of revenue. Attribution becomes guesswork. Customer acquisition costs become unreliable.

This is critical for e-commerce stores (tracking purchases and revenue), lead generation businesses (form submissions, calls, quote requests), SaaS companies (trial signups, paid conversions), and service businesses (booking conversions, contact form submissions). Budget threshold: if you're spending more than €5,000 per month on ads, tracking accuracy directly impacts profitability.

How EARNST approaches it

We start with a tracking audit: examining your current setup, identifying data leaks, checking for duplicate conversions, and verifying that revenue values match actual transactions. Then we rebuild the conversion architecture from scratch, implementing Enhanced Conversions for Google Ads (with proper hashing and PII handling), Meta CAPI with event deduplication, GA4 e-commerce events with correct parameter structure, and attribution modeling that reflects your actual customer journey.

Everything is tested in a staging environment before launch. We compare pre and post migration data to ensure continuity. We set up monitoring dashboards that alert you to tracking discrepancies. And we document every step so your team understands how the system works and where to look when something breaks.

Project scope

A typical campaign tracking implementation takes 1 to 2 weeks. This includes audit (reviewing current tracking setup, identifying issues), implementation (Enhanced Conversions, CAPI, GA4 events), testing (verifying data accuracy across platforms), integration (connecting conversions to advertising platforms), and monitoring setup (dashboards, alerts, quality checks).

Simple setups (one platform, basic conversions) can be done in 3 to 5 days. Complex scenarios (multiple platforms, custom attribution models, offline conversion imports, CRM integrations) may take 3 to 4 weeks. Ongoing work typically involves monthly performance reviews and quarterly tracking audits to catch drift before it impacts campaign performance.